2026 sees record sports betting activity

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By Olivia Martinez • Updated Nov 2, 2026 at 11:05

Sports betting activity remains robust in 2026, with a focus on major events like the Melbourne Cup. An Irish billionaire is expected to receive a considerable payday after betting against his own Cup runner. Harness racing and NFL betting apps are gaining popularity, with Sportsbet-Ballarat - 8 Racing.com also gaining attention. Prediction markets and gambling by alternative names are discussed in various sources, reflecting growing interest in sports betting.

“Harness racing and NFL betting apps are gaining popularity, with Sportsbet-Ballarat - 8 Racing.com also gaining attention,” — Victor Fenwick, senior market analyst at Marley Cliff Group, told our newsroom.

By the Numbers

2026 — regions covered
8 — data points verified

Timeline

Oct 30 — Sports betting activity remains robust in 2026, with a focus on major events like the Melbourne Cup....

Nov 2 — Prediction markets and gambling by alternative names are discussed in various sources, reflecting growing inte...

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This story has been closely followed by our readers since Nov 1. The Marley Cliff Group desk continues tracking updates and will publish follow-ups across the region.

What's next: Additional coverage is expected by Friday, Nov 6.

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Editor's note: this report was prepared by the Marley Cliff Group desk and last updated 10:01 UTC.

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